Recent Projects

Co-led generative research to assess new-to-market competitor ARM laptops and their OEM applications, informing our client's ARM product strategy and roadmap.

Led in-depth evaluations of 4 competitor AI PC laptops' flagship and AI-centric OEM apps, informing product strategy, roadmap, and positioning in this emerging market.

Led qualitative analysis and reporting for a global employment platform's user segmentation overhaul.

Conducted exploratory research to inform expansion of an employment platform into career coaching. Led interviews with coaches and job seekers to surface best practices, pain points, and service expectations—shaping early strategy and guiding stakeholder decision-making.