ICC:Connxus Rebrand 1. Research
2022
Part 1. Conducted generative research to establish a foundation for the successful rebrand (Part 2) of a struggling nonprofit.
RESEARCH: interviews, competitive analysis, surveys, secondary
CLIENT: Integrated Care Collaboration (now Connxus)
ICC:Connxus Rebrand 2: Visual Design
2022
Part 2. Spearheaded the development of a refreshed brand identity for a struggling nonprofit, aligning strategic goals with human-centered design.
RESEARCH: interviews, competitive analysis, concept testing, secondary. DESIGN: full rebrand, mockups, brand book.
CLIENT: Integrated Care Collaboration (now Connxus)
Mental Health Dashboard Portal
2023
Led redesign of mental health worker and client sides of a dashboard tool to better support mindful, measurement-based care of a vulnerable population
RESEARCH: stakeholder interviews. DESIGN: sketching, wireframing, mockups, dashboard design, website/portal redesign, prototyping.
CLIENT: EPINET-TX. TOOLS: Figma, Zoom, pen-and-paper.
WorkSafe
2020
Providing employees with a simple, confidential way to trace their contact with others.
RESEARCH: interviews, usability testing, SUS, affinity diagramming, flow model, user work role model, hierarchical task inventory, scenarios, step-by-step task sequence models, essential use case task interaction models, secondary. DESIGN: sketching, personas, storyboarding, conceptual design models, iterative clickable wireframes.
TOOLS: Zoom, Miro, Balsamiq, pen-and-paper
Neighborly
2020
Facilitating community engagement and helping community members stay up-to-date, so as to increase community engagement and awareness.
RESEARCH: competitive analysis, user needs interviews, personas, paper prototype usability testing. DESIGN: sketching, iterative prototyping.
TOOLS: Adobe XD, pen-and-paper
TeamSync
2019
Design Challenge: Helping remote teams keep track of projects, tasks, and relevant files, while also helping them in keeping in touch
RESEARCH: paper prototype usability testing. DESIGN: sketching, personas, scenarios, system input & output models, wireframes, lo-fi clickable prototype.
TOOLS: Justinmind, pen-and-paper
Mobile A/B Testing
2019
Testing users' navigation configuration preferences in a small local store's mobile website.
RESEARCH: A/B test, survey, SUPR-Q, SUS, NPS
TOOLS: SurveyMonkey, Excel, Adobe Photoshop
Retail Site User Needs + Usability
2019
Investigated the usability of a "mom & pop shop" website's navigation experience.
RESEARCH: user needs interviews with a usability testing component, affinity diagramming